Utah Tourism (Spec Project)

We took a hybrid storytelling approach, to show off Utah’s iconic landscapes while surprising viewers with creative design elements.

We wanted everything to feel as natural and relatable as possible so we added illustrated characters to real footage and added text message exchanges between friends to make it fun. To make it more playful, we decided to scale the characters up to feel larger than life and that really changed the energy.

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The mix of real imagery and playful creativity highlighted the beauty of Utah’s landscapes in an engaging way.

We fine-tuned everything, because we care and it was worth it.

The final project is just *chefs kiss* vibrant, fresh, energetic, relatable, playful—it works! It really ties in the story across locals and travelers alike– Utah is just the place to be and hybrid storytelling content is really the way to show it.

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