Select Health is a top-notch insurance company that prioritizes putting their members first. They approached us with the challenge of explaining their member wellness program in a way that was informative and engaging but also that underscored their key message of “simplicity”. So, we flexed our creative muscles. We wrote the quote about “simplicity is the ultimate sophistication” on our whiteboard and every time we started to overthink things we reined it back in. Eventually, we struck gold. We shared our ideas with Select and they loved it. So we crafted this explainer video (part of a really sick suite of videos that was rolled out across socials, cinema and TV advertising) to showcase the benefits of Select Health's wellness program. We used clear visuals and a friendly tone to show how easy it is for members to stay healthy and proactive about their well-being.