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Red Cross

Humanitarian

Red Cross are one of the most recognisable brands in the world. Working with them on a project to help people be better prepared for natural disasters was a dream.

Discovery & Strategy

We collaborated closely with the American Red Cross to understand their objectives, identify key preparedness challenges, and develop a strategy to create accessible, impactful video content.

Concept Development

Drawing from real-world emergency scenarios, we crafted engaging narratives that balanced clarity with emotional resonance, ensuring the videos would both educate and motivate action.

Visual Design

Our team designed a visually compelling style, combining animation, live-action elements, and ASL interpretation to maximize clarity and accessibility for diverse audiences.

Testing & Refinement

We conducted user testing across different demographics, refining the content based on feedback to enhance comprehension, engagement, and cultural relevance.

Launch & Results

The final video series was distributed widely, empowering communities with life-saving information and reinforcing the American Red Cross’s mission to promote preparedness and resilience.