Medicinal Art by Phi
Everyone has a story to tell. Sharing yours can help others understand theirs.
CASE TIMELINE
2024
BRAND
Phi
Ready to jam?
Don't just stand there lets get to it, strike a pose, there's nothing to it.
Everyone has a story to tell. Sharing yours can help others understand theirs.
Medicinal Art by Phi focuses on emotional and mental well-being by prioritizing personal growth over product sales or app downloads, but they didn’t know how to show that story– until they met us.
We wanted to help them tell an artistic story that felt relatable, while centering a character’s journey from struggle to strength.
We decided to get: expressive. By choosing scenes like breaking a mirror, we symbolized breaking free from self-doubt, and used color theory to support it by shifting in light and color illustrated emotional highs and lows, ending on a hopeful note. This was not a one drafter, there were many early sketches, storyboards, and animation tests that helped shape this story.
We chose bold colors, dramatic lighting, and abstract animation to really make personal connections and show off emotional depth.
We used animation tests and feedback loops to refine the story to deliver such a powerful visual story.
The final animation really resonated with anyone facing challenges, offering hope and connection. We’re proud to have turned a big idea into a story that truly connects. Our clients loved it and well... We loved it so much that we’re sharing it with you!
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