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Larry H. Miller Charities

Charity

Changing the world doesn’t always start with a grand gesture. Larry H. Miller Charities wanted to remind people that small acts of kindness, whether it’s a simple donation, volunteering an hour, or lending a helping hand, can create a ripple effect of good. Their initiative wasn’t about asking for everything; it was about showing that everyone can do something.

Discovery & Strategy

The message was clear: doing good is for everyone. But to truly inspire action, the video needed to feel personal and attainable. It wasn’t about overwhelming people with need, it was about showing the power of small, everyday efforts that collectively make a huge difference.

Concept Development

We crafted a story-driven approach that highlighted real moments of giving. From a child sharing their lunch to a community coming together, the narrative reinforced that generosity isn’t about size, it’s about consistency. Every small action matters, and together, they add up to something meaningful.

Visual Design

To reflect the warmth and optimism of the campaign, we used a blend of motion graphics and live-action footage. Uplifting colors, fluid transitions, and heartfelt moments created a visually engaging experience that felt both inspiring and achievable.

Testing & Refinement

Every detail was refined to make the message clear and emotionally compelling. We balanced pacing, visuals, and narration to ensure the video left viewers feeling motivated, ready to take their own small step toward doing good.

Launch & Results

The final video delivered a powerful message: big change starts small. Larry H. Miller Charities successfully reinforced that no act of kindness is too small, and through their initiative, more people were encouraged to take part in making a difference. One small action at a time.