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JustServe

Industry

Working with JustServe was all about telling a visual story that inspired people to give back to the community.

Discovery & Strategy

The JustServe team wanted a campaign that felt warm, inviting, and modern, so we decided to lean into a hybrid approach, and blended live-action footage with simple, animated characters to help make the story connect emotionally to viewers.

Concept Development

We collaborated closely with the JustServe team and when key pieces for their visual stories were missing in the footage, we used AI tools to fill in the gaps. The goal was to deliver their vision and we were sure to do that thoroughly.

Visual Design

By combining live-action, animation, and AI-generated elements, we created a cohesive story that balanced warmth, relatability, and a modern vibe.

Testing & Refinement

Ongoing feedback from the JustServe team kept the campaign aligned with their mission and audience.

Launch & Results

The project culminated in a compelling visual narrative that not only inspired viewers but also effectively communicated the core mission of Just Serve. By leveraging a blend of animation and live-action, we crafted a story that resonated deeply with audiences, encouraging them to engage with their communities. The video was well-received, leading to increased awareness and participation in local volunteering opportunities.