Changing the world. There’s a time in everyone’s life where it’s your dream to change the world. Sadly, it’s a dream often given up on because it seems so hard to achieve. But, it doesn’t have to be. Just Serve is a volunteering platform that helps connect volunteers with local opportunities, helping people change the world, one act of kindness at a time. So, when they approached us for help creating a video to promote their new app, we jumped at the opportunity. Just Serve wanted this video to feel like ‘real life’ and promote an emotional response from their audience. But, their budget didn’t extend far enough to enable a live action production. Fine by us! We leapt into one of our favorite styles - hybrid animation. We used stock footage and AI generated imagery to set the scene, creating an instantly relatable environment for audiences. By juxtaposing this with animated characters, we were able to create an interesting depth of field and draw the viewer’s eye to the main action of the scene. Even though we used relatively minimal animation, the clever combination of the animated character’s position, wardrobe and simple actions with the live backgrounds helped to effectively convey the message that even a small action can mean a lot. In the end, we were stoked with the video, and Just Serve was too. So much so that they asked us to make a second version for the New Zealand market. What are you waiting for? Get out there and change the world!