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Aspen 10

Industry

Aspen 10 is a super forward thinking Canadian tech company who wanted to share how they were connecting nature’s data to the cloud.

Discovery & Strategy

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We were tasked with showcasing Aspen 10’s capabilities, while also illustrating their values, and helping viewers connect to the visual story. So we put on our creative partnership hats and made it happen.

Concept Development

We used 2D animation to show Aspen 10 in action across different weather conditions. Inspired by aspen trees, the animation started with the device sprouting from the ground, with a cloud icon representing the connection between nature and the cloud. Pretty cool, right?

Visual Design

Then, we decided on a clean, balanced look for the next screen so we brought in their logo’s yellow paired with soft blue. Not too bad for brand recognition and reinforcement.

Testing & Refinement

We ran a few test iterations to make sure we got the right balance of clarity, functionality, feeling– and naturally, their goals.

Launch & Results

The final animation did it all. From showing all the latest capabilities to really connecting with their targets. We loved the challenge and the outcomes. Check it out.