In 2024, 93% of consumers confirmed that they make decisions based on what they see. With people scrolling faster than ever, your designs need to grab attention immediately and keep it. This is why static media alone will not boost sales long-term across platforms.

A recent report revealed that consumers’ attention spans have shrunk to just 8 seconds—that's it! Elevator pitches and brand awareness now come wrapped in a whole new style of urgency.

Tired of losing leads?

Here’s what we've learned.

Consumers Want Fast, Clear, and Engaging Visuals

Today’s buyer is fast-moving, visually-driven, and constantly being sold to:

• 90% of the information our brains process is visual, and it happens in less than a second (or a frame).
• 88% of users don’t return to a website or ad after a poor visual experience.
• 82% of internet and social media traffic is now from video/motion content.

Here’s what the data means:

Your customers are judging smarter based on what they see. However, they are also forgetting things they’ve seen faster, so you do have the opportunity to reintroduce yourselves and visually pivot.

If your visual assets are outdated or unclear, this may be your sign to address that.

At Madeby, we specialize in creating dynamic and static visual assets that speak directly to your audience. The visuals we produce don’t just look good—they create leads, communicate value, engage your customer, and make your product more memorable.

From well-thought-out designs, including motion graphics to 3D renders, we ensure your next campaign targets and converts effectively.

If you need help, reach out here.

🤓 Data Credit: Stanford and McKinsey

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