Demystifying Explainer Videos: A Quick Dive into the What, Why, and How
Hello readers! Today we’re unraveling the mystery behind a buzzword that’s been heard around town: explainer videos. What is that and why should you care? I’ll break it down in this explainer (meta, right?).
What are Explainer Videos?
Explainer videos are designed to communicate a message or explain a concept, typically in a minute or two, by utilizing short, engaging clips. Their magic lies in storytelling through the use of creative visuals.
Why are Explainer Videos valuable?
In this day and age the human attention span resembles that of a goldfish, making explainer videos the superheroes of communication. Anyone with something to say, especially business owners and marketers, can benefit from having Explainer videos in their arsenal.
What do Explainer videos do?
- Simplify the Complex: Ever tried explaining a complex idea in writing? Not exactly easy. Explainer videos cultivate rapid comprehension of complex concepts.
- Boost Engagement: Imagine a potential customer lands on your website and instead of scrolling through a sea of text, is greeted by an explainer video that gets straight to the point in an entertaining way. How likely do you think their interest in engaging is to grow? Exactly.
- Building Brand Personality: Explainer videos are a succinct way to convey your brand’s personality as they can incorporate humor, brand colors, and unique brand styles.
The Anatomy of an Effective Explainer Video
Now that we've covered the 'what' and 'why,' let's dive into the 'how.' Crafting an effective explainer video involves these key elements:
- Concise Scripting: Explainer videos need to be short, sweet, and to the point. The script must outline the problem, present your solution, and conclude with a rewarding call-to-action.
- Engaging Visuals: We’re visual creatures. Use animation, motion graphics, and other visual elements to complement your narrative. These make info enjoyable to digest.
- Professional Voiceover: Whether that of an experienced VO Artist or your own team member, the voiceover must be clear and friendly, and match your brand’s tone.
SEO Magic: Making Explainer Videos Work for Your Website
Now, let's sprinkle some SEO goodness into the mix. Google loves multimedia content, and explainer videos are no exception. Here's how to optimize your video for search engines:
- Keyword Research: Know your keywords before pressing “record”. What is your ideal viewer typing into Google? Incorporate these strategically in your video content, title, description, and tags.
- Mobile-Friendly Design: Mobile devices are among the most utilized objects in the world, which is probably why Google’s algorithms favor mobile-friendly content; optimize your video accordingly.
- Hosting on YouTube: YouTube is the second-largest search engine globally. Upload your explainer video to YouTube with a detailed description, including relevant keywords, to boost its discoverability.
In conclusion, explainer videos are a dynamic tool to have under your belt. They simplify, engage, and breathe enjoyability into your message. So, whether introducing a new product, explaining a process, or simply sharing your story, utilize them. Google, and consequently your audience, will thank you for it!
